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Why Events Should be Part of Every Marketing Strategy

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Regardless of your business sector, there are lots of ways that you can use event marketing to bring big benefits to your company.

We know that organising business events can involve a lot of hard work, but they can also create fantastic opportunities! Here are a few reasons why event marketing should be part of your business strategy.

Generate leads and sales
Let’s face it, this is the bottom line. By hosting an event and inviting your local business network (i.e. potential customers), you could uncover new contacts and sales opportunities that may have passed you by otherwise. 

Establish and grow business relationships
This event is not just about you and your business – if you have the mindset to give and not necessarily to receive, you’re more likely to forge worthwhile professional connections that lead to a greater future return. 

Increased brand awareness and affinity
By hosting memorable events that aren’t directly focused on the hard sell, you can change how people perceive your business and generate favourable word-of-mouth.

Credibility and thought leadership
What burning issues and topical issues are your local network interested in? How can your business help people understand the details and offer advice? Grow your professional network and increase your authority through speaker-led events.

And finally, here’s our top tip:

Don’t forget your post-event communication
Connect with new contacts you made on LinkedIn or email, and create an ongoing dialogue to stay at the front of their minds going forward – whether it’s a quick note to say how great it was to meet them, or by engaging with their social media posts.

If all of this sounds great but you don’t know where to start, don’t worry! Get in touch with the team at KC Communications; we’d be delighted to help you with your events marketing strategy.

Anna Goddard

KC Communications –

Independence House, Holly Bank Road,
Lindley, Huddersfield, West Yorkshire,
Phone: 01484 637 980


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