3M BIC business Simplifai Systems Ltd has won a contract with the University of Hull to roll out its Artificial Intelligence (AI) traffic management system to help improve traffic flow and reduce air pollution in and around Hull.

Using data collected by existing systems, the AI technology adjusts traffic light timings to help improve the reliability of transport networks and assist in achieving net zero outcomes.

Working alongside researchers at the University of Huddersfield, the two-year project will address traffic problems in the city and surrounding areas, including congestion hot spots, improve traffic management to and from non-routine occasions, such as sport events, concerts, roadworks or traffic incidents, as well as manage traffic in identified poor air quality areas.

Learn more about the project here. AI technology to help tackle traffic congestion in Hull – Hull CC News