Success invariably means that individuals and organisations must
work hard to gain a foothold in environments where competition is
fierce. For example, getting a job interview with a prestigious employer,
reaching new customers, winning a place on a high-performing sports
team. Once you get the break, to maintain your success and progress
further, you need staying power.
The Memorable Principle is a simple creative philosophy that states that
you acknowledge, notice and remember things that are outstandingly
different. Continually ask yourself: “How can I be memorable?” Maintain
a log of great ideas that you view as being really effective in capturing the
imagination. What can you learn and use to your own advantage?
In sport, you become memorable by putting in hours and hours of
practice, and reaching a level of fitness and skill that places you above
the competition. In business, it’s bringing a high degree of perceived
value over and above other players. Maybe it’s an innovative brand or
advertising campaign that’s carries with it the “wow” factor.
The simple things often make you memorable. This could be the
level of service you offer or just caring about what you do. Delivering
something of great value when the recipient was not expecting it can
leave a long-lasting impression. The knock-on effect from this is that
your reputation will grow in stature, helping to keep you ahead. This
will also lead to more and more people finding out about the great the
experience you provide, creating a snowball effect on your success.
Growth and Investment