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CRO Challenges for Niche B2B: An Interview with John Woods

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At the recent Conversion Elite conference, Gemma Houghton of spoke to John Woods of Sharp Ahead about the challenges of conversion optimisation for niche B2B and other high value, low volume products and services. This video is also available at


Sharp Ahead

Sharp Ahead is a B2B digital marketing and transformation agency specialising in lead generation for ambitious, growth-led clients.

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