Corporate event trends for 2024

Corporate event trend 2024

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As we step into 2024, corporate event planners and professionals are already gearing up to stay ahead of the curve. The world of corporate events is ever evolving and staying informed about the latest trends is crucial for success.


We’ve been exploring the top corporate event trends to watch out for in 2024.


Hybrid events

Although face-to-face events have found their place again since COVID-19 pandemic, hybrid events have still been on the rise and 2024 will be no exception. This emphasises the importance of flexibility and inclusivity. Hybrid events, which combine in-person and virtual components, allow for a broader reach and enhanced engagement. According to Just Glow Events on LinkedIn, expect to see more companies embracing hybrid formats to cater to diverse audiences and ensure their events are accessible to a global audience.


Sustainability has been a growing concern in recent years and this trend will only intensify in 2024. EventIndustryNews reports that eco-friendly practices and green initiatives will play a significant role in corporate events. Companies will strive to minimise their carbon footprint by adopting sustainable event planning practices. Such as reducing single-use plastics, sourcing locally and promoting waste reduction. Sustainable events not only benefit the environment but also appeal to eco-conscious attendees and plays a big part in our event planning at the 3M BIC.

AI and Technology Integration

Technology continues to revolutionise the event industry and AI (Artificial Intelligence) is at the forefront of this transformation. According to HireSpace, AI-powered solutions will become more prevalent in 2024. Chatbots for event assistance, data analytics for personalised experiences and AI-driven event planning tools will streamline processes and enhance attendee engagement, allowing event organisers to better understand attendee preferences and deliver tailored experiences.

Experiential marketing and immersive experiences

In 2024, corporate events will increasingly focus on creating memorable and immersive experiences. Event attendees want more than just information; they want to be engaged and entertained. Companies will invest in experiential marketing, offering interactive activities, virtual reality experiences and gamification elements to captivate their audience. These immersive experiences not only leave a lasting impression but also boost brand loyalty and engagement.

Personalisation and data-driven insights

Personalisation has been a trend in the event industry for some time, but in 2024, it will reach new heights. Businesses will use data-driven insights to tailor every aspect of their events, from content and sessions to networking opportunities and catering choices. Event organisers will leverage attendee data to create more personalised experiences that cater to individual preferences, ensuring higher attendee satisfaction and engagement.

Equality, Diversity and Inclusion (EDI)

Equality, diversity and inclusion initiatives will continue to gain momentum. Companies are increasingly recognising the importance of creating inclusive spaces where all attendees feel welcome and represented. EDI efforts will be reflected in speaker lineups, content choices and accessibility options, fostering a more inclusive event culture.

Redefining ROI and Event Success Metrics

In 2024, corporate event planners will rethink how they measure the success of their events. It’s not just about attendance numbers; it’s about meaningful connections, lead generation and long-term impact. Event organisers will focus on tracking attendee engagement, post-event surveys and the ROI generated from events to determine their success.


2024 promises to be an exciting year for corporate events, with an emphasis on hybrid formats, sustainability, technology integration, immersive experiences, personalisation, EDI initiatives and redefined success metrics.


As the event industry continues to evolve, staying informed and adaptable will be key to hosting successful and memorable corporate events in the years to come.


If you are looking for a venue to host your events in 2024, check out what the 3M BIC has to offer here.


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