In 2011, the new social media app Snapchat launched. Snapchat was a fun way of sharing pictures and videos with friends that disappeared in a few seconds, or after a day if adding to your “story”. Little did we all know but the future of social media was being born. Social Media giants at the time, such as Facebook and Twitter, largely ignored the new format until Instagram introduced their version of stories in 2016. By the end of 2018, Snapchat, Instagram Stories, and WhatsApp Status had over 450 million daily users (source: sociallysorted.com), with forecasted growth far outranking regular newsfeed users.
So why is this the case? It has been suggested by researchers that it is because humans, by nature, are hungry for a good story. We like a cohesive narrative that flows and that has a clear timeline. Due to various algorithms across all social media channels, standard newsfeed posts are often disjointed, making it hard to achieve this narrative. With the story feature, all posts are put together in one seamless stream that allows brands to create the story that they want to tell.
If you are just starting to use stories to raise your brand awareness and market your product or service, it can be really difficult to know where to start. There are so many channels available. Along with Snapchat, Instagram and WhatsApp there is also Facebook, Facebook Messenger, YouTube, and many others. You need to figure out which channel your target audience uses the most.
Snapchat is mainly used by Gen-Z, whereas you’ll have a better chance of targeting millennials on Instagram. Of course, there are many millennials that use Snapchat and vice versa so don’t discount any channel until you have carried out proper research on your particular target audience in depth. Don’t forget as well you can create content in one channel, download and post it to another quite easily, allowing you to cover all bases.
Once you have figured out where your audience is, you will need to think about the content. We have included below some key points to consider when getting started:
Now that you have your content ideas, you can start utilising the marketing tools that are readily built into the platforms and are shockingly (mostly) free to use! The top seven tools you should be using are as follows:
If you are not using the story feature yet on your social media channels, make it a top priority for your social strategy. We predict that very soon stories will be overtaking traditional newsfeed formats and when that happens, you will want to be ahead of the competition.
Get in contact with Kirstie Wilson – KC Communications – 01484 637980 – email@example.com to discuss further