Success invariably means that individuals and organisations must work hard to gain a foothold in environments where competition is fierce. For example, getting a job interview with a prestigious employer, reaching new customers, winning a place on a high-performing sports team. Once you get the break, to maintain your success and progress further, you need staying power.
The Memorable Principle is a simple creative philosophy that states that you acknowledge, notice and remember things that are outstandingly different. Continually ask yourself: “How can I be memorable?” Maintain a log of great ideas that you view as being really effective in capturing the imagination. What can you learn and use to your own advantage?
In sport, you become memorable by putting in hours and hours of practice, and reaching a level of fitness and skill that places you above the competition. In business, it’s bringing a high degree of perceived value over and above other players. Maybe it’s an innovative brand or advertising campaign that’s carries with it the “wow” factor.
The simple things often make you memorable. This could be the level of service you offer or just caring about what you do. Delivering something of great value when the recipient was not expecting it can leave a long-lasting impression. The knock-on effect from this is that your reputation will grow in stature, helping to keep you ahead. This will also lead to more and more people finding out about the great the experience you provide, creating a snowball effect on your success.