Our in-house design team recently helped leading car manufacturer, Ginetta, to fine tune its latest prototype using 3D technology and augmented reality.
Leeds-based Ginetta, the leading British race car manufacturer, was founded in 1958 and acquired by racing driver and businessman Lawrence Tomlinson in 2005. Since then it has taken the racing industry by storm, selling cars across the world and training some of the brightest stars in motorsport.
Having already provided a quick, cost-effective and high-quality service for the launch of its first prototype in 2015, Ginetta approached the 3M BIC design team to animate its £1.3millon LMP1 machine to enable its own in-house design team to visualise the car’s development, as well as showcase it at a launch event at Silverstone Circuit to potential buyers.
As well as animating the car, the design team produced an augmented reality version (AR) for use with the Microsoft Hololens, enabling people to walk around a scaled down holographic version of the car. A 3D model was also printed using the industrial additive manufacture printer on the 3M BIC’s Innovation Avenue, all of which were showcased at the launch event at Silverstone.
Significant interest in the LMP1 has already been expressed following the launch event, from both new and existing customers.
The 3M BIC design team is currently working on the next stage of the process to create a serious gaming experience enabling users, particularly racing drivers, to virtually test the LMP1 car on a track, and add in different scenery and weather conditions to enhance the driver experience.